These types of mobile-enabled loyalty platforms have become ubiquitous for driving retail sales, meaning that they must undergo further innovation to keep customers engaged. Switching on loyalty bonuses PowerUp members may currently gain rewards points for each purchase they make, and can redeem them by selecting available items within the Rewards Catalog. When you look at how successful the GameStop PowerUp program is, with 40 million members, Fuel Rewards certainly stands to benefit.” “There is also a benefit to partners in terms of meeting customer needs that the brand itself can’t necessarily do quickly on its own. “There is definitely an acquisition benefit through these partnerships. “There is a benefit when brands come together to invite members of other programs to try another brand for the first time,” said Scott Robinson, vice president of design and strategy at Bond Brand Loyalty, Toronto. This new aspect of the PowerUp loyalty program, which boasts millions of members, suggests that more brands may attempt to branch out with rewards prizes and offer consumers additional utility by giving them the ability to redeem accumulated points at other stores, restaurants or service locations. GameStop is allowing its customers to sign up for the complimentary Fuel Rewards program and track and manage their savings directly from the retailer’s rewards app. GameStop is bringing new utility to its PowerUp mobile loyalty application users by enabling them to redeem points to save on fuel at participating Shell gas stations via the Fuel Rewards program.
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